Heather Lorge, MBA, NISM SMS
Career Journey
Here you will find information about my career journey including a brief comment about the significant impact I made in each role.
_edited_edited.png)
01
Visions Tree Service
Marketing, Social Media, and Website Specialist
2008 - current
Operationalize highly effective rebranding initiatives, resulting in impactful transformations. Lead comprehensive strategies that encompassed website development and moderation, social media cultivation, and innovative content creation.
Pioneered the company's online presence by crafting the original website using Homestead Website Builder in 2003. Managed a strategic overhaul in 2021, leveraging Homestead Website Builder to architect a cutting-edge digital platform that resonated with the target audience.
02
Medica Health Plans
Marketing & Experience Operations Coordinator II
2021 - 2023
Contributed to the execution and coordination of various marketing and customer experience initiatives to promote Medica's health plans and enhance customer satisfaction. Collaborated with marketing teams to support the planning, execution, and monitoring of marketing campaigns.
Organized and delivered comprehensive campaign initiatives across diverse channels. Managed tracking, tagging, and reporting for various marketing avenues including email, print, commercials, social media, paid search, banner advertisements, and web traffic.
Built and maintained collaborative relations with cross-functional teams to align marketing efforts with broader company goals.
03
Medica Health Plans
Claims Processor II
2019 - 2021
Achieved a substantial increase in the accuracy and efficiency of claims processing. Reduced errors and streamlined the claims handling process, contributing to an improved overall customer experience.
Delivered timely and effective solutions, contributed to resolving issues swiftly, and bolstered client confidence in the claims process.
04
CVS Health/Novologix
Claims Coordinator
2018 - 2019
Innovated processes that significantly streamlined claims intake.
05
CVS Health/Pharmacy
Lead/Certified Pharmacy Technician
2012 - 2018
Lead dynamic change that created scalable customer service and b2c pharmaceutical sales results.
